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	<title>Carmel, Indiana Marketing &#38; Public Relations Consulting - BTK &#38; Associates &#187; Marketing</title>
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		<title>Print Advertising Still Rules</title>
		<link>http://btkmarketing.com/2010/01/print-advertising-still-rules/</link>
		<comments>http://btkmarketing.com/2010/01/print-advertising-still-rules/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 13:00:00 +0000</pubDate>
		<dc:creator>Brian Koning</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[print advertising]]></category>

		<guid isPermaLink="false">http://btkmarketing.com/?p=416</guid>
		<description><![CDATA[by Brian Koning
©2010 BTK &#38; Associates, LLC. All Rights Reserved.
According to a new poll by Harris Interactive reported my www.marketingcharts.com, print advertising is still king when it comes to adults 45 and over looking for bargains.  Not surprisingly, online marketing is the place to reach the biggest audience 18-44. Among all adults, print (newspaper/magazine) edged out [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Branding Your Business</title>
		<link>http://btkmarketing.com/2010/01/branding-your-business/</link>
		<comments>http://btkmarketing.com/2010/01/branding-your-business/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 13:00:26 +0000</pubDate>
		<dc:creator>Brian Koning</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Logos]]></category>
		<category><![CDATA[visual identity]]></category>

		<guid isPermaLink="false">http://btkmarketing.com/?p=399</guid>
		<description><![CDATA[by Brian Koning
©2010 BTK &#38; Associates, LLC. All Rights Reserved.
I&#8217;m about to take the American Marketing Association head on when it comes to defining &#8220;branding&#8221;.  No, they aren&#8217;t necessarily wrong. But they aren&#8217;t necessarily right, either.
According to About.com, &#8220;The American Marketing Association (AMA) defines a brand as a &#8220;name, term, sign, symbol or design, or a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mixing Facebook with Business</title>
		<link>http://btkmarketing.com/2010/01/marketing-facebook-and-business-do-they-mix/</link>
		<comments>http://btkmarketing.com/2010/01/marketing-facebook-and-business-do-they-mix/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 16:16:57 +0000</pubDate>
		<dc:creator>Brian Koning</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Public Releations]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://btkmarketing.com/?p=395</guid>
		<description><![CDATA[What was once exclusive to college students a few years back, Facebook has become a way for the 35+ crowd to connect with friends and acquaintances from their past and link up with people they have just met or will soon meet.  But is Facebook good for you and your business?
]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The Power of Press Releases</title>
		<link>http://btkmarketing.com/2010/01/the-power-of-press-releases/</link>
		<comments>http://btkmarketing.com/2010/01/the-power-of-press-releases/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 15:19:13 +0000</pubDate>
		<dc:creator>Brian Koning</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Releations]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://btkmarketing.com/?p=325</guid>
		<description><![CDATA[A well-written press release, on the other hand, can be very effective …and affordable.  Press releases tell a story about you and your business or organization.  ]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Marketing in 2010</title>
		<link>http://btkmarketing.com/2010/01/marketing-in-2010/</link>
		<comments>http://btkmarketing.com/2010/01/marketing-in-2010/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 15:01:46 +0000</pubDate>
		<dc:creator>Brian Koning</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[budgeting]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://btkmarketing.com/?p=315</guid>
		<description><![CDATA[What are you going to do to give your business a swift kick in the behind when it comes to getting the word out about your products and services?  Here is a list of things to help jumpstart your strategy session.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Colts Lose More Than Game</title>
		<link>http://btkmarketing.com/2009/12/colts-lose-more-than-game/</link>
		<comments>http://btkmarketing.com/2009/12/colts-lose-more-than-game/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 02:49:43 +0000</pubDate>
		<dc:creator>Brian Koning</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Colts vs Jets]]></category>
		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[Indianapolis Colts]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://btkmarketing.com/?p=303</guid>
		<description><![CDATA[The Colts lost the game 29-15 after serving up 19 straight points in the second half.  But they lost more than the game.  They lost respect and fan support.]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Thriving In Tough Times</title>
		<link>http://btkmarketing.com/2009/12/thriving-in-tough-times/</link>
		<comments>http://btkmarketing.com/2009/12/thriving-in-tough-times/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 22:49:23 +0000</pubDate>
		<dc:creator>Brian Koning</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://btkmarketing.com/?p=260</guid>
		<description><![CDATA[Why is it that some companies thrive during a recession and others fail? Perhaps it&#8217;s attitude or the ability of some businesses to monitor their industry and plan for tough times.
Historically, 70% of companies survive a recession, 25% of businesses fail, and 5% actually thrive. But what we&#8217;ve been experiencing since mid-2008 and will continue [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Seven Words You Can&#8217;t Say</title>
		<link>http://btkmarketing.com/2009/12/the-seven-words-you-cant-say-in-business/</link>
		<comments>http://btkmarketing.com/2009/12/the-seven-words-you-cant-say-in-business/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 17:15:59 +0000</pubDate>
		<dc:creator>Brian Koning</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://btkmarketing.com/?p=235</guid>
		<description><![CDATA[No, these aren&#8217;t the same seven swear words that the late comedian George Carlin spewed out back in the 1970s. But, if you utter these words, you&#8217;re probably on the verge of become another tick mark in the book of failed businesses.
So, what seven words could be the dagger of death to your business?
&#8220;We really [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Marketing Your Own Business?</title>
		<link>http://btkmarketing.com/2009/12/marketing-your-own-business-should-you/</link>
		<comments>http://btkmarketing.com/2009/12/marketing-your-own-business-should-you/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 15:44:35 +0000</pubDate>
		<dc:creator>Brian Koning</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://btkmarketing.com/?p=230</guid>
		<description><![CDATA[&#8220;The business owner that does his own marketing has a fool for a client.&#8221; 
Okay, that&#8217;s not exactly how the saying goes. But this quote, often applied to people who serve as their own defense attorney in court, also applies to some business owners who try to save money by marketing their business without the [...]]]></description>
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		<slash:comments>3</slash:comments>
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