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	<title>Carmel, Indiana Marketing &#38; Public Relations Consulting - BTK &#38; Associates</title>
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		<title>Twitter; Tool or Torment?</title>
		<link>http://btkmarketing.com/2010/01/twitter-tool-or-torment/</link>
		<comments>http://btkmarketing.com/2010/01/twitter-tool-or-torment/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 16:29:57 +0000</pubDate>
		<dc:creator>Brian Koning</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://btkmarketing.com/?p=421</guid>
		<description><![CDATA[Twitter is a social networking tool that, if used correctly, allows you to instantly communicate vital information via the Internet or mobile phone technology to people who care what you have to say in 140 characters or less. Used incorrectly, Twitter is a means for people who need to get a real life to communicate useless dribble to other people who also need to get a life.]]></description>
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		<title>Print Advertising Still Rules</title>
		<link>http://btkmarketing.com/2010/01/print-advertising-still-rules/</link>
		<comments>http://btkmarketing.com/2010/01/print-advertising-still-rules/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 13:00:00 +0000</pubDate>
		<dc:creator>Brian Koning</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[print advertising]]></category>

		<guid isPermaLink="false">http://btkmarketing.com/?p=416</guid>
		<description><![CDATA[by Brian Koning
©2010 BTK &#38; Associates, LLC. All Rights Reserved.
According to a new poll by Harris Interactive reported my www.marketingcharts.com, print advertising is still king when it comes to adults 45 and over looking for bargains.  Not surprisingly, online marketing is the place to reach the biggest audience 18-44. Among all adults, print (newspaper/magazine) edged out [...]]]></description>
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		<title>Branding Your Business</title>
		<link>http://btkmarketing.com/2010/01/branding-your-business/</link>
		<comments>http://btkmarketing.com/2010/01/branding-your-business/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 13:00:26 +0000</pubDate>
		<dc:creator>Brian Koning</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Logos]]></category>
		<category><![CDATA[visual identity]]></category>

		<guid isPermaLink="false">http://btkmarketing.com/?p=399</guid>
		<description><![CDATA[by Brian Koning
©2010 BTK &#38; Associates, LLC. All Rights Reserved.
I&#8217;m about to take the American Marketing Association head on when it comes to defining &#8220;branding&#8221;.  No, they aren&#8217;t necessarily wrong. But they aren&#8217;t necessarily right, either.
According to About.com, &#8220;The American Marketing Association (AMA) defines a brand as a &#8220;name, term, sign, symbol or design, or a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mixing Facebook with Business</title>
		<link>http://btkmarketing.com/2010/01/marketing-facebook-and-business-do-they-mix/</link>
		<comments>http://btkmarketing.com/2010/01/marketing-facebook-and-business-do-they-mix/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 16:16:57 +0000</pubDate>
		<dc:creator>Brian Koning</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Public Releations]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://btkmarketing.com/?p=395</guid>
		<description><![CDATA[What was once exclusive to college students a few years back, Facebook has become a way for the 35+ crowd to connect with friends and acquaintances from their past and link up with people they have just met or will soon meet.  But is Facebook good for you and your business?
]]></description>
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		<title>Maturialism Is Hot!</title>
		<link>http://btkmarketing.com/2010/01/small-business-marketing-maturialism-is-hot/</link>
		<comments>http://btkmarketing.com/2010/01/small-business-marketing-maturialism-is-hot/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 15:13:06 +0000</pubDate>
		<dc:creator>Brian Koning</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[maturialism]]></category>

		<guid isPermaLink="false">http://btkmarketing.com/?p=391</guid>
		<description><![CDATA[The term “Maturialism” keeps popping up in various articles and blogs that I subscribe to on a regular basis.  According to one source, it’s short for “mature materialism” a trend revolving around consumers’ increasing receptiveness to products, services and advertising campaigns which are edgy, controversial and push social boundaries.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Preparing for Media Interviews</title>
		<link>http://btkmarketing.com/2010/01/preparing-for-media-interviews/</link>
		<comments>http://btkmarketing.com/2010/01/preparing-for-media-interviews/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 13:00:12 +0000</pubDate>
		<dc:creator>Brian Koning</dc:creator>
				<category><![CDATA[Public Releations]]></category>
		<category><![CDATA[Media Interview]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://btkmarketing.com/?p=351</guid>
		<description><![CDATA[by Brian Koning
©2010 BTK &#38; Associates, LLC. All Rights Reserved.

Being interviewed by the media can be very intimidating for some people. It’s even more daunting if there’s a chance the reporter might ask you something that could put you or your business on the “hot seat”. You don’t want to answer in a way that [...]]]></description>
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		<title>The Power of Press Releases</title>
		<link>http://btkmarketing.com/2010/01/the-power-of-press-releases/</link>
		<comments>http://btkmarketing.com/2010/01/the-power-of-press-releases/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 15:19:13 +0000</pubDate>
		<dc:creator>Brian Koning</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Releations]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://btkmarketing.com/?p=325</guid>
		<description><![CDATA[A well-written press release, on the other hand, can be very effective …and affordable.  Press releases tell a story about you and your business or organization.  ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing in 2010</title>
		<link>http://btkmarketing.com/2010/01/marketing-in-2010/</link>
		<comments>http://btkmarketing.com/2010/01/marketing-in-2010/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 15:01:46 +0000</pubDate>
		<dc:creator>Brian Koning</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[budgeting]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://btkmarketing.com/?p=315</guid>
		<description><![CDATA[What are you going to do to give your business a swift kick in the behind when it comes to getting the word out about your products and services?  Here is a list of things to help jumpstart your strategy session.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Colts Lose More Than Game</title>
		<link>http://btkmarketing.com/2009/12/colts-lose-more-than-game/</link>
		<comments>http://btkmarketing.com/2009/12/colts-lose-more-than-game/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 02:49:43 +0000</pubDate>
		<dc:creator>Brian Koning</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Colts vs Jets]]></category>
		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[Indianapolis Colts]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://btkmarketing.com/?p=303</guid>
		<description><![CDATA[The Colts lost the game 29-15 after serving up 19 straight points in the second half.  But they lost more than the game.  They lost respect and fan support.]]></description>
		<wfw:commentRss>http://btkmarketing.com/2009/12/colts-lose-more-than-game/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Are You Prepared for a Crisis?</title>
		<link>http://btkmarketing.com/2009/12/are-you-prepared-for-a-crisis/</link>
		<comments>http://btkmarketing.com/2009/12/are-you-prepared-for-a-crisis/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 15:29:22 +0000</pubDate>
		<dc:creator>Brian Koning</dc:creator>
				<category><![CDATA[Public Releations]]></category>

		<guid isPermaLink="false">http://btkmarketing.com/?p=297</guid>
		<description><![CDATA[Do you have a crisis communication plan in place for your business. Brian Koning of BTK &#038; Associates tells about his own personal crisis and offers advice on putting your plan in place.]]></description>
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